Branding, packaging and assorted marketing collateral developed as part of a Hunter TAFE Diploma of Graphic Design student project. The brief asked student to design and produce the visual identity and packaging for a locally produced beer; 'Brookes Beer' (presentation and finished artwork for a 375ml beer bottle, cap, label and four-pack or six-pack carton).

 

The client specifics were as follows:-

• Brookes Beer is produced in Australia for export use

• The design must target 25 years+ age group (boutique beer market)

• Concepts must specifically target British or US markets

 

The design needed to convey a sense of quality and tradition which is also comfortable in a contemporary environment.