'On The Road' album artwork, created for Diploma of Graphic Design studies. The Kerouacs are
a fictional pop-punk band, signed to the fictional indie record label '78RPM Records', both created for this project. The concept behind the project was that of a live album focusing on life on the road for a touring punk band. This involved creating around 100 fake Instagram (or in this case 'Instaspam') posts for the centre spread, complete with descriptions and photos (some staged, some from our own Instagram accounts, and others from various stock image libraries). We also created around 50 or so fake gig tickets and photographed these, along with various paraphernalia for the album cover.